Insights

Thoughts on AI and automation from our work and experience.

Diagram showing people, documents and systems flowing into a central workflow decision, then routed to ChatGPT, Claude, Microsoft Copilot or Google Gemini.

ChatGPT vs Claude vs Copilot: Which AI Assistant Fits Your Business?

ChatGPT, Claude, Copilot and Gemini can all improve business productivity, but the right choice depends on your people, data, systems
Five practical AI starting points for business: productivity, customer service, workflow automation, knowledge assistants and sales support.

Where to Start with AI: 5 Practical Use Cases for Business

A practical guide to where AI can create business value, from productivity and customer service to workflow automation and knowledge
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