Cookie Policy
Effective date: 4 January 2026
Last updated: 21 August 2026
1. What are cookies and similar technologies?
Cookies are small text files placed on your computer, phone or other device when you visit a website. They allow a website to recognise your device and may store information about your preferences, actions or previous visits.
Similar technologies include browser storage, tracking pixels, scripts, tags and device identifiers. In this policy, we use the term “cookies” to include these technologies where appropriate.
2. Who we are
This website is operated by Maven Technology Services Ltd, trading as Mavents (“Mavents”, “we”, “us” or “our”).
More information about how we handle personal data is available in our Privacy Policy.
3. How we use cookies
We use cookies and similar technologies to:
- operate and secure the website;
- remember your cookie preferences;
- protect forms against spam, fraud and automated misuse;
- understand how visitors use the website, where analytics consent has been provided; and
- improve the website’s content, performance and usability.
We do not currently use cookies for behavioural advertising, cross-site advertising or remarketing.
4. Types of cookies we use
Strictly necessary cookies
These cookies and technologies are required to operate or secure the website, provide a feature you have requested, remember your cookie choices or protect forms against misuse.
Because they are necessary for these purposes, they cannot normally be disabled through our cookie-preference tool. You may be able to block them through your browser, but doing so may prevent parts of the website from working correctly.
Analytics cookies
We use Google Analytics 4 (“GA4”) to understand how visitors interact with the website. This may include information about pages visited, approximate location, device and browser type, referring source and interactions with site content.
Analytics information helps us understand which content is useful and identify ways to improve the website. Analytics cookies are not set unless you have given consent.
You can withdraw your analytics consent at any time using the cookie-preference control on the website.
5. Cookies and services currently used
| Cookie or service | Provider | Purpose | Category | Typical duration |
|---|---|---|---|---|
| Cookie-consent preference | Mavents / our consent-management provider | Records whether you accepted or rejected optional cookies and remembers your preferences. | Strictly necessary | As configured in our consent-management tool |
_ga |
Google Analytics | Distinguishes one browser or visitor from another for website analytics. | Analytics | Up to two years, subject to our configuration |
_ga_<measurement-id> |
Google Analytics | Maintains information about an analytics session. | Analytics | Up to two years, subject to our configuration |
| Google Tag Manager | Manages website tags, including the deployment of Google Analytics. Google Tag Manager does not itself need to set analytics cookies, but the services deployed through it may do so. | Tag-management technology | Depends on the service deployed; analytics tags are subject to consent | |
| Google reCAPTCHA | Helps protect website forms against spam, fraud and automated submissions. It may process device, browser, IP-address and interaction information and may use cookies or similar technologies. | Security | Session-based or for a period determined by Google and the relevant configuration |
The precise names and durations of cookies can change when providers update their services or when we change our website configuration. We periodically review the website and update this policy where necessary.
6. Google services
Google Analytics, Google Tag Manager and Google reCAPTCHA are provided by Google. Information processed through these services may be handled outside the United Kingdom.
Where this involves a restricted international transfer of personal data, we use the safeguards described in our Privacy Policy.
Further information is available from Google:
7. Your cookie choices
When you first visit the website, our cookie banner allows you to accept or reject non-essential cookies. Rejecting analytics cookies will not prevent you from using the main website.
You can change or withdraw your choices at any time using the cookie-preference control available on the website. Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.
Non-essential cookies should remain disabled unless and until you actively consent to them. Continuing to browse the website without making a positive choice is not treated as consent.
8. Browser controls
Most browsers allow you to inspect, block and delete cookies through their settings. Browser controls vary, so consult the help information supplied by your browser.
Blocking all cookies may affect features that depend on necessary cookies, including form security and the ability to remember your cookie preferences.
9. Changes to this policy
We may update this Cookie Policy when our use of cookies or similar technologies changes, or when legal or regulatory requirements are updated.
The current version will be published on this page with its last-updated date. If we introduce a materially different use of non-essential cookies, we will request fresh consent where required.
10. Contact us
If you have questions about our use of cookies or similar technologies, contact:
Email: compliance@mavents.co
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