Digital Marketing

Streamline your marketing efforts across digital channels to create meaningful impressions, generate more leads, and drive sales

Our Digital Marketing Services

Our digital marketing services can help you deliver effective marketing across websites, search engines, social media, and email. We provide independent advice and implementation services to provide you with the right digital marketing and marketing automation tools.

Ready to see how we can help you grow with marketing automation?

Digital Marketing Capabilities

Our typical Digital Marketing and Marketing Automation capabilities include:

  • Lead Generation – Create high-quality content such as websites, landing pages, and forms to build a steady flow of leads.
  • Lead Management – Nurture leads with timely personalised content and qualify potential customers to identify your strongest prospects for prioritisation.
  • Search Engine Optimisation (SEO) – Optimise your content with the right tools to build your Domain Authority and increase your organic website traffic.
  • Ad Tracking and Management – Track and manage your online advertising campaigns across social channels and search engines.
  • Email Marketing – Create and execute engaging email campaigns using segmentation to effectively target the right audience. Measure and adapt your strategy with the right reporting tools.
  • Social Media Management – Publish marketing content and ads to the right social channels at the right time, including LinkedIn, Facebook, Instagram, and Twitter. Monitor social channels for mentions to boost your opportunities.
  • Automation – Workflow tools to ensure you are delivering the right message to the right customers at the right time.
  • Return on Investment (ROI) Reporting – Measure and track your campaign performance for insights and understand how your marketing impacts your revenue.
  • Sales Alignment – Increase sales and sell more effectively by keeping your sales and marketing teams in sync.

Benefits of Digital Marketing and Automation Technology

  • Increased ROI and campaign measurement
  • More efficient marketing expenditure
  • Identify and target the right audience through the right channel
  • Personalised content and messaging
  • Prioritised leads
  • Free up time and scale up your business through automation
  • Strengthen relationships and collaboration between sales and marketing teams

FAQs

Digital marketing refers to the promotion of a company’s brand, product, or service through digital channels such as content websites, e-commerce, search engine optimisation (SEO), pay per click (PPC) advertising, social media, email, and more!
Marketing automation technology is used to automate many aspects of digital marketing, allowing companies to reach larger audience in a more targets and cost-effective way when compared with traditional advertising.
For example, use automated workflow tools to target specific audience segments with a series of structured, personalised emails and online ads. This can help to gather insights and adapt to drive increased leads and, ultimately, sales.
The most suitable marketing automation software will largely depend on the company’s needs and budget. The scale of the digital marketing strategy, the number and type of digital channels, any existing CRM investment and integration requirements can all influence this decision.
There are many cloud service providers, ranging from channel specialist vendors to enterprise solutions that aim to do everything from one platform. We can help you to choose the right software to suit the needs of your business.
The cost of marketing automation tools varies greatly depending on the number of active contacts and the level of functionality/automation that is required. Some tools offer free tiers, such as HubSpot’s Marketing Hub, which allows you to get started with basic solutions and gradually scale to enterprise grade capabilities as your business grows.
CRM integration, implementation and support costs should also be considered. We can help you select and implement the most cost-effective solution for your needs.
This will vary from case to case depending on integration and the complexity of your requirements. A basic cloud service can be up and running in minutes, but customisation and integration requirements could take a few weeks or more.
For an estimate on how long it could take to get your digital marketing up and running – get in touch!

Still have questions?

Get in touch – we can help!

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